One Year No Beer is a lifestyle inititive that focuses on changing peoples relationship with alcohol and in turn improving mind, body, life and relationships. OYNB’s mission is simple: change the attitudes around alcohol by providing the public with a fun and liberating resource to enable them to achieve clarity and confidence without alcohol for 28, 90 or 365 days.
Contrary to Dry January, often a lonely, laborious battle, OYNB, with over 10,000 members, adopts a distinctly positive approach to build confidence, motivation and create strategies for people to enjoy life alcohol-free. OYNB started as an online community offering positive advice and intelligent support to help people live alcohol-free (AF) for however long the individual chooses.
OYNB is the brainchild of City brokers Ruari Fairbairns and Andy Ramage, who are passionate about the rewarding benefits life without alcohol can have. After its initial success, Fairbairns and Ramage have formalised One Year No Beer with a sophisticated programme that offers unrivalled content to subscribers. “The changes really are incredible,” said Ramage of the programme. “Through our own experience and the thousands of people we’ve already signed up, we know it doesn’t work when you just try to wing it. Years of psychological conditioning and the British culture we live in have set us up to fail – and that’s what One Year No Beer specifically works to set you free from.”
OYNB offers daily motivational emails, a 90-day video course, a five-week audio course and social events within a highly engaged online community. Members are invited to share the ongoing benefits that going alcohol-free has on their bodies, relationships, professions and outlook. With an increased level of membership, members can access further video/audio courses and access the One Year No Beer private members group for daily engagement activities and weekly live calls with experts utilising a wealth of psychological research about Mind, Fitness and Nutrition.
Not only has OYNB had an independent endorsement from University of Sterling with a 96% success rate, but 86% of participants who completed the 90 day challenge have chosen to extend their time alcohol free including Ex-SAS soldier turned Channel 4 star Ollie Ollerton, now a proud OYNB ambassador.
Of his experience, Ollerton says, “At the end of my 8-week period I felt so amazing and much more clear in my day-to-day life that I just decided to carry on… I’m now well into my 365 day challenge and not going back to drinking… I’m not sure if I’ll ever do that. …It’s about getting people to stand up and about being a better version of themselves.”